{"id":665,"date":"2018-05-30T16:10:23","date_gmt":"2018-05-30T16:10:23","guid":{"rendered":"https:\/\/nca2dev.wpenginepowered.com\/shedding-light-on-the-latest-candle-trends\/"},"modified":"2018-05-30T16:10:23","modified_gmt":"2018-05-30T16:10:23","slug":"shedding-light-on-the-latest-candle-trends","status":"publish","type":"post","link":"https:\/\/candles.org\/shedding-light-on-the-latest-candle-trends\/","title":{"rendered":"Shedding Light on the Latest Candle Trends"},"content":{"rendered":"\n

Few things rival a candle\u2019s ability to create a memorable, personal, and relaxing environment. That\u2019s why it\u2019s no surprise that more than 80 percent of U.S. consumers scent their homes, according to the NPD Group, a global information company.<\/p>\n\n\n\n

As consumer preferences shift, the candle industry is constantly evolving in response to these changes. Last month, the National Candle Association hosted its annual Conference and Expo, one of the largest tradeshows for candle makers and suppliers in the country. Check out some of the top trends from this year\u2019s Expo to keep an eye out for as you browse the shelves:<\/p>\n\n\n\n

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Photo credit: yankeecandle.com<\/figcaption><\/figure><\/div>\n\n\n\n

Personalized Touches<\/strong><\/h4>\n\n\n\n

As individuals with a unique set of preferences and needs, consumers love the ability to customize their products. Brands such as Yankee Candle<\/a> offer customers the freedom to select their own fragrance, and add a personal touch like a photo or quote to the container. This is a popular option for graduations, birthdays, or weddings \u2013 adding an extra thoughtful touch to an already popular gifting item.<\/p>\n\n\n\n

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Credit: luxillume.com<\/figcaption><\/figure><\/div>\n\n\n\n

E-Commerce Offerings Expand<\/strong><\/h4>\n\n\n\n

Online shopping has taken precedence over brick and mortar retail in a majority of industries, with candles being one of the few exceptions. Since fragrance is a top factor in consumers\u2019 decision to purchase specific candles, most shoppers prefer to sniff before they buy.<\/p>\n\n\n\n

However, candle brands are innovating to use e-commerce to match products to each customer\u2019s preferences and purchase history. Companies like Luxillume<\/a> also sell \u201csample-sized\u201d 4-ounce tin candles in a variety of bundles like \u201cMasculine\u201d or \u201cFruity Fun,\u201d that allow customers to test drive scents before purchasing<\/p>\n\n\n\n

Popular subscription boxes offer monthly indulgences of everything from beauty products to books to dog toys, and candles are a perfect addition to this category.  There has been an onslaught of companies offering curated monthly deliveries of candles, with many putting their unique spin on the concept. These include exclusively American-made candles<\/a>, or themed services<\/a> that celebrate your favorite movie or TV show.<\/p>\n\n\n\n

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Photo credit: instagram.com\/woodenwick\/<\/figcaption><\/figure><\/div>\n\n\n\n

The Rise of Wooden Wicks <\/strong><\/h4>\n\n\n\n

When it comes to the next big thing in the wick world, wooden wicks are having their moment. Wooden wicks are desirable because they create a uniquely visual and audible experience. As a candle burns, it gives off a soothing, soft crackling sound reminiscent of a fireplace. Wooden wicks also provide a modern, flat horizontal flame and do not \u2018mushroom\u2019 or produce excessive carbon. Unlike traditional cotton wicks, wooden wicks are offered in a variety of colors, or printed designs.<\/p>\n\n\n\n

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Photo credit: candleberry.com<\/figcaption><\/figure><\/div>\n\n\n\n

Unexpected Scents and Nostalgic Connections <\/strong><\/h4>\n\n\n\n

There has been a major trend toward the scents that we all know and love, but may not typically associate with candles. (Until now!) Surprising fragrances such as tomato<\/a>, Jim Beam Bourbon<\/a>, tobacco cedar<\/a>, and leather<\/a> have all risen in popularity – especially as more men become candle buyers and prefer more masculine scents.<\/p>\n\n\n\n

Fragrance is particularly powerful due to its ability to evoke memory. Candle companies are capitalizing on this value, by giving candles descriptive names like Summer Camp<\/a> or Friday Night Football<\/a> that further induce nostalgia by allowing the consumer to reflect on past experiences.<\/p>\n\n\n\n

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Photo credit: himalayantradingpost.com<\/figcaption><\/figure><\/div>\n\n\n\n

Unique Vessels <\/strong><\/h4>\n\n\n\n

Following fragrance, a candle\u2019s container is one of its top selling points. Companies like the Himalayan Trading Post have experimented with using reusable vessels such as wooden serving trays<\/a> and galvanized iron pots<\/a> that extend the life of a candle well after it is burned. Materials like concrete, metals, and even tree bark also appeal to consumers looking for candles that complement their home\u2019s d\u00e9cor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Few things rival a candle\u2019s ability to create a memorable, personal, and relaxing environment. That\u2019s why it\u2019s no surprise that more than 80 percent of U.S. consumers scent their homes, […]<\/p>\n","protected":false},"author":5,"featured_media":666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decorating-tips"],"acf":[],"yoast_head":"\nShedding Light on the Latest Candle Trends - National Candle Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/candles.org\/shedding-light-on-the-latest-candle-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shedding Light on the Latest Candle Trends - National Candle Association\" \/>\n<meta property=\"og:description\" content=\"Few things rival a candle\u2019s ability to create a memorable, personal, and relaxing environment. 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